Killed options
Two distinct product directions which were killed and thier psychological reasons.
The Habit Debt Collector
Key Screens
The Psychology Behind the Kill:
The Abstinence Violation Effect (AVE) & Compounding Friction. When users slip up, they already experience intense self-blame. Forcing them to pay back a "habit debt" by doubling the next day’s work creates an immense cognitive barrier. It makes a wellness routine feel like a high-stress penalty, triggering immediate app uninstalls to evade the anxiety.
The "Consistency Velocity" Speedometer
Key Screens
